Helping our magazine clients and other developers of tropical property find the right markets in Asia
carefully targeted property exhibitions
Asia-Pacific Expos -
UPCOMING EXHIBITION
Phuket & Samui
Property Exhibition
Hong Kong
11-12 Nov 2006
Tropical Aisa-Pacific
Property Exhibition
Shanghai
12-13 May 2007
Hong Kong
19-20 May 2007
PAST EXHIBITION
Hong Kong
May 2006
Hong Kong
November 2005
Singapore
March 2004
Hong Kong
September 2003
Bangkok
November 2003
Hong Kong
September 2002
Exhibitor feedback following this year’s Tropical Asia-Pacific Property
Exhibition has been close to 100 percent positive. More than positive —
most participants judged it a virtually unqualified success.
Nearly all of the exhibitors — this year’s participants hailing from Phuket, Koh Samui, Bali, Queensland and Sri Lanka — drew a dedicated crowd of prospective buyers demonstrating serious intent.
Factors behind this year’s success
-Strong advertising & promotion campaign
-Clearly focused marketing
-Highly qualified, select visitors
-Ideal venue
-Good organization
-Common cause among exhibitors despite their varied
backgrounds
The new ‘tropical’ blend popular with Hong Kong visitors…
Before Hong Kong’s dedicated, would-be buyers turned up in numbers at the May exhibition the apprehension about this event’s chances could be felt from Fiji to Colombo: would bringing together such a diverse pick of destinations - places that had previously seen themselves as regional rivals - gel as a property exhibition and draw prospective buyers?
Hong Kong answered with a clear ‘yes’ when a surge of interested buyers pushed in at midday Saturday. By late Sunday the exhibitors – many of whom readily admitted their earlier apprehension – were in agreement. It worked, beautifully. Phuket, Bali, Samui, Sri Lanka and others had become buddies in marketing, clearly a case of two plus two making six.
The exhibitors are increasingly adopting the position promoted by this magazine – the differences in culture, language, history etc are strengths, all elements of one diverse but distinct ‘region’ while the real ‘competitors’ are the Middle East, the Mediterranean and the Caribbean. In Hong Kong our exhibitors began to see themselves as helping each other to further brand what remains a new idea in many minds — “Tropical Asia-Pacific” — with each country and area doing its part to attract a wider, targeted crowd. “I was initially concerned that having so many destinations on show wouldn’t work, but I think I’ve been proved wrong. It worked very well,” said Norbert Witthinrich, MD of SEA Property, Phuket. Said Hajo von Keller of The Mangosteen, “The mix of exhibitors from different locations from Southeast Asia certainly contributed to the quality of the show.”
Riding on the momentum of this year’s success, the 2007 Tropical Asia-Pacific Property Exhibition in assured of taking place in the second half of May, and promises more and better.
-Virtually all of the 2006 exhibitors plan to return.
-At the same time, we expect more exhibitors representing even
more countries — among them, almost certainly, Philippines,
Malaysia, Fiji and Vietnam.
-Non-property exhibitions will be promoting an even greater range
of products, from yachting to financial
-The same venue — the Renaissance Harbour View Hotel — will
offer facilities and service that have been even further refined.
Nearly all of the exhibitors — this year’s participants hailing from Phuket, Koh Samui, Bali, Queensland and Sri Lanka — drew a dedicated crowd of prospective buyers demonstrating serious intent.
Factors behind this year’s success
-Strong advertising & promotion campaign
-Clearly focused marketing
-Highly qualified, select visitors
-Ideal venue
-Good organization
-Common cause among exhibitors despite their varied
backgrounds
The new ‘tropical’ blend popular with Hong Kong visitors…
Before Hong Kong’s dedicated, would-be buyers turned up in numbers at the May exhibition the apprehension about this event’s chances could be felt from Fiji to Colombo: would bringing together such a diverse pick of destinations - places that had previously seen themselves as regional rivals - gel as a property exhibition and draw prospective buyers?
Hong Kong answered with a clear ‘yes’ when a surge of interested buyers pushed in at midday Saturday. By late Sunday the exhibitors – many of whom readily admitted their earlier apprehension – were in agreement. It worked, beautifully. Phuket, Bali, Samui, Sri Lanka and others had become buddies in marketing, clearly a case of two plus two making six.
The exhibitors are increasingly adopting the position promoted by this magazine – the differences in culture, language, history etc are strengths, all elements of one diverse but distinct ‘region’ while the real ‘competitors’ are the Middle East, the Mediterranean and the Caribbean. In Hong Kong our exhibitors began to see themselves as helping each other to further brand what remains a new idea in many minds — “Tropical Asia-Pacific” — with each country and area doing its part to attract a wider, targeted crowd. “I was initially concerned that having so many destinations on show wouldn’t work, but I think I’ve been proved wrong. It worked very well,” said Norbert Witthinrich, MD of SEA Property, Phuket. Said Hajo von Keller of The Mangosteen, “The mix of exhibitors from different locations from Southeast Asia certainly contributed to the quality of the show.”
Riding on the momentum of this year’s success, the 2007 Tropical Asia-Pacific Property Exhibition in assured of taking place in the second half of May, and promises more and better.
-Virtually all of the 2006 exhibitors plan to return.
-At the same time, we expect more exhibitors representing even
more countries — among them, almost certainly, Philippines,
Malaysia, Fiji and Vietnam.
-Non-property exhibitions will be promoting an even greater range
of products, from yachting to financial
-The same venue — the Renaissance Harbour View Hotel — will
offer facilities and service that have been even further refined.
